Zero Waste Warrior Campaign

To inspire Cox Automotive employees to take an active role in achieving the company's ambitious Zero Waste to Landfill by 2024 goal, I collaborated with graphic designers to develop a branding campaign around the concept of a fierce warrior. The warrior campaign was used in training, newsletters, posters, digital signage, and on the intranet. This image, focused on food-related single-use plastic, accompanied the phaseout of plastic utensils and straws from the headquarters office of Autotrader (a Cox Automotive company).